In many ways, the hardest part about maintaining a successful business is being able to keep track of the vast network of connections that are established with customers, investors and employees. Not only is the challenge of maintaining a solid communication infrastructure difficult, the task of then growing and bringing in new customers can seem insurmountable. The answer to these troubles can often be found in using the right tools to connect to everybody possible.
One of the best tools to use in reaching out to potential customers is the business card. These simple items can do incredible things for any company. First, there is the benefit of being good ways to give people the basic information that they need about the services you provide. This initial contact and basic advertising technique is a great way to bring in new customers, and take advantage of word of mouth in your local community. Furthermore, quality placement of business cards in local retail locations or restaurants can provide a free advertisement that many people will see.
Be careful not to go overboard. There are rules of etiquette that govern the spreading of business cards. One easy mistake to make is to include business cards in personal items. While it may seem harmless in Christmas cards or other such items, it tends to become a situation in which the focus is turned back on to you, when really you want to be giving something to somebody else. Despite these potential pitfalls, business cards are still a very reliable way of getting your name out, and corresponding effectively.
Aside from business cards, post cards can actually be a great way to stay in touch with customers as well. Postcards are especially handy at keeping in touch with long held customers, or announcing major promotions. Since postcards are relatively inexpensive, and can be sent in the mail for a small amount of money, they are excellent ways to reach people at home.
Furthermore, they are simple, and not as intrusive as more complex mailings. If your company has a solid base of consistent customers, but wants to hold a special sale or event to get many of them in at once, a post card is a great idea. Announcing the sale on the front with some sort of fitting image will grab attention, and then there is ample space on the back to give important details. The same goes for any sort of grand opening or clearance type of activity. By getting local addresses together you can mass mail announcements and be sure that they will reach a substantial number of people. Sure, some will just throw it away immediately, but people are always looking to save many and experience better service. Bringing to their attention, through a postcard, that you are planning something special is a great way to get people’s attention.
Another way to reach people is to use magnets. They hold basically the same overall function as business cards, presenting essential information in a small space. The difference is that magnets provide a service to the person who gets them. While business cards and other such items are easily discarded, magnets often end up on the refrigerator. Then, when parents show off the various things they like to hang up, people will also see the information about your work. There is also more freedom in designing magnets. The standards of professionalism that are required by business cards are not nearly as strict when it comes to magnetic art. Magnets should be presentable and attractive, but creative as well.
A more common way to keep people up to date with what is going on in your company is a simple newsletter. While the process sounds simple, newsletters are surprisingly difficult to make useful. Unless you include important, relevant information in the newsletter, people will likely throw it away quickly.
It is important, if you are going to use a newsletter, to make it a worthwhile read. There are a few general ways to accomplish this. Start by maintaining a consistent format. Your audience needs to know where to look for different types of news, or they will be quick to simply ignore it, and use a different source for information. A second rule of thumb is to use enough pictures and other images to attract attention, but not so much that they are dominant. Content should still be the focus. Also, there should never be mistakes in a good newsletter. This will turn people off immediately, and make your efforts fruitless. If done well, a newsletter can be an invaluable tool for promotion.
There are plenty of effective ways to keep your company’s name ringing in the ears of your customers. Utilizing business cards, postcards and newsletters can provide the level of promotion unmated by other means. Quality business cards, postcards, magnets and newsletters are tools that can help drive any institution towards success. However, you should be sure to put the effort into these items that is needed, or they could backfire.