How To Write A Professional Press Release

So you want to learn how to write a professional press release? A Press release is a statement, upcoming release or news to be released to the media. Press releases are becoming a more widely used free online marketing resource to getting news out and redirecting them to a website.

The first thing you must understand is that a press release is not an advertisement. You must create something newsworthy to announce. If your press release is structured as an advertisement most PR submissions will deny your distribution. The key is to get your mind frame out of the advertising mode and start to think on the terms of breaking news that you want to share with the media.

You are probably wondering with the strict guidelines How You Can Write a Professional Press Release. No need to worry here are some key points to assisting you to getting a professional Press Release accepted. Your PR must answer the following five questions.

1.) Who

2.) Where

3.) When

4.) What

5.) Why – What Are The Benefits To The Readers

A good quality press release will be short and to the point around four hundred words or less. Longer press releases are not as productive as it loses the media’s attention, and is not as search engine friendly. Learning to Write A Professional Press Release can enhance your business or service. With our Internet world filled with advertisements it is refreshing avenue to getting the word out without the over hyped ads readers are viewing on a daily basis.