An Incredible Difference Between The Way Articles And Press Releases Work. ‘I’ve been writing up a storm of articles, I don’t need press releases written‘, said a friend of mine who was assuming that he got it all correct in the online marketing front. Although article marketing is an incredibly powerful online marketing tool, it’s not the end all and be all. Remember, it’s extremely easy to hire someone to write articles for you establishing you as an authority or a credible source for professional information. It’s easy. But because it’s easy, everyone’s doing it. And can you imagine, for just one second, what happens when everyone’s doing it?
Yup, it becomes saturated and your consumers are wide open for choices and opportunities. They’d be licking their lips thinking, ‘So, what really makes you the REAL expert?’ They’re not wrong for thinking this way because let’s face it, what’s stopping them from jumping onto another boat?
Article Marketing Explained. So, here’s the thing….there is a remarkable difference in the way article marketing works and the way press releases work. For one, articles are trying to establish you as an expert and arouse curiosity in your customers. In articles, most of the time, we try not to promote ourselves too much because that’s not the main purpose of article marketing. The purpose of the article is to disseminate information, share expert knowledge and tips to an industry, market or process. The only part where we promote ourselves is at the end of the article.
In article marketing, we’re also trying to get as many people to link to us as possible. What we want to do is to get other website owners or blog owners to use the free article that we’ve written and then publish the byline at the end of the article which links back to the author’s website. This way, we get multiple links back to our own website and help create awareness amongst readers of other blogs and websites.
Press Release Explained. Now, with a press release, the game is a little different because the press release IS written with the purpose of promoting one’s products, services or brand. It’s got a little bit of a ‘news’ element in it – we’re trying to keep to that as much as possible without veering off too much on the self-praise bit and that is what a press release is all about.
When others search for press releases and news to capture, when they find yours, there’s a no-holds-barred element to it…which is something the articles don’t.
Don’t Ditch The Press Releases. Hence, in my humble opinion, one should not merely focus on one thing and one thing only because one method can only get you so far. Use multiple methods of promoting yourself online which includes many other social networking tools.