A crisis is a sudden and unforeseen event that puts clients, people, business and/or assets at risk.
When a crisis or emergency occurs, the need to communicate is immediate. If business operations are disrupted, customers would want to know how they will be influenced. Regulators might need to be notified and local government officials would want to be aware what is going within their community. Indeed, both employees and their families will be concerned. They would want to know significant information. Apart from that, neighbors living in close proximity with the facility might also need such information, most especially if they are threatened by a certain incident.
With this, a very important component of a preparedness program is the crisis communication plan. Know that a business must be able to respond accurately, confidently and promptly during an emergency. A lot of different audiences should be reached with info associated with their interests and needs. You have to understand that the image of the business can be negatively or positively impacted by public perceptions of the handling of the situation.
Some of the emergency management efforts a business can have is to focus on preparedness, prevention, response and recovery. These days, there are already a lot of processes and tools in order to efficiently manage business continuity, emergency response, and crisis management efforts.
Apart from the crisis communication plan, businesses can make use of tiered approach when it comes to emergency management. The business management must also create specific emergency response and crisis management places in order to prepare for all risks. You have to have an emergency response team that is responsible for providing guidance as well as expertise in emergency response, business continuity and crisis management. The team must develop and maintain emergency notification procedures, support and train emergency response teams, perform drills and maintain relationships with organizations that will provide emergency response support.
It is also good to contact some experts as well as organizations that can support you in various areas like wildlife management, oil spill and air dispersion modeling, incident management, toxicology, communications, shipping, salvage and fire fighting.
Although security risks might not be eliminated completely, there are still ways on how to efficiently prevent them from happening. With a systematic security audits conducted by trained and skilled personnel, continuously monitoring and assessing the potential for malicious action can be properly done. There is also a need to implement a wide variety of preventive measures in order to provide safety and security to all business personnel and operations. For more info, check out this site.
